The life cycle of an idea

  • Identify a totally obvious hole in the needs of the universe, one that I am obviously completely qualified and motivated to fill.
  • Begin formulating an idea.
  • Come up with THE BEST IDEA EVER IN THE HISTORY OF FOREVER.
  • Start planning how this idea is going to make me rich and famous and happy and bring joy to everyone in the world.
  • Buy a pretty new notebook to make a list of all the things I need to do to start making the idea a reality.
  • Write down the first three steps of my plan in the pretty new notebook.
  • Get confused by one of those first three steps.
  • Spend two minutes looking online or texting a friend to try to find the answer.
  • Decide it’s too hard to figure out that confusing step.
  • Realize that this is THE WORST IDEA EVER.
  • Spiral into wondering how could I have been so stupid to think it would work and who the hell comes up with such stupid ideas and why is my life destined to be a failure because the only ideas I ever get are stupid ones with really hard steps?
  • Give up totally.
  • Eat a cookie.
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